Within the highly competitive wellness space it was critical to position Aku to leverage the brand’s authentic differentiation.
We worked with the Aku team to uncover a powerful Vision, “To relentlessly re-think and challenge human limitations”. This became the driving force for every aspect of the business - from organizational culture to brand communications.
The brand story became a cornerstone element in securing a funding commitment on Dragon’s Den.
“The Redshift team enabled us to tell a clearer & bigger story by aligning our team around a new shared vision.
They jumped in fully and helped define our look & feel as well as our brand voice. And, they’ve been a true partner in helping us build our market.”
- Paul de Jersey (Founder, Aku)