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CHARLI AI
AI-powered B2B SaaS workflow automation
REDSHIFT SERVICES
Brand Strategy, Visual Identity, Logo Design, Brand Rollout
LOCATION
Vancouver
“I know this was a heavy lift to move everything over to the new brand and get the messaging right. The effort was worth it: I absolutely love it - the new brand and the messaging behind it. Our new branding is a game changer for the company.”
- Kevin (CEO, Founder)
VISUAL EXPLORATION
THE CHALLENGE
A trailblazer in artificial intelligence, Charli AI sought a partner to kickstart and navigate a comprehensive rebranding process as part of a shift in focus from small-and-medium-businesses to the enterprise. The crowded field of emerging competitors reinforced the need for sharp, differentiated positioning.
THE PROCESS
STRATEGY DEVELOPMENT
Throughout our research process, and in our workshop sessions with the Charli AI leadership team, we explored the ultimate impact of the Charli product suite on enterprise workers. And we looked for the deeper purpose that sets Charli apart from the crowded field of emerging AI solutions.
Using the Brand Blueprint as our filter, we explored a range of possible design directions before converging on a differentiated visual identity that captured the essence of the Charli AI brand.
THE OUTCOME
BRAND BLUEPRINT
Throughout our research process, and in our workshop sessions with the Charli AI leadership team, we explored the ultimate impact of the Charli product suite on enterprise workers. And we looked for the deeper purpose that sets Charli apart from the crowded field of emerging AI solutions.
LOGO
Using the Brand Blueprint as our filter, we explored a range of possible design directions before converging on a differentiated visual identity that captured the essence of the Charli AI brand.
VISUAL IDENTITY
Together with the reimagined logo, the new Charli AI visual identity cements the company's differentiated positioning with a style that's at once confident and approachable—with a nod to the "magic" made possible by the innovative AI technology.
Shift your perspective, expand your universe.
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