A trailblazer in artificial intelligence, Charli AI sought a partner to kickstart and navigate a comprehensive rebranding process as part of a shift in focus from small-and-medium-businesses to the enterprise. The crowded field of emerging competitors reinforced the need for sharp, differentiated positioning.
Brand Strategy, Visual Identity, Logo Design, Brand Rollout
AI-powered B2B SaaS workflow automation
Cups of Coffee
Throughout our research process, and in our workshop sessions with the Charli AI leadership team, we explored the ultimate impact of the Charli product suite on enterprise workers. And we looked for the deeper purpose that sets Charli apart from the crowded field of emerging AI solutions.
Using the Brand Blueprint as our filter, we explored a range of possible design directions before converging on a differentiated visual identity that captured the essence of the Charli AI brand.
“I know this was a heavy lift to move everything over to the new brand and get the messaging right. The effort was worth it: I absolutely love it - the new brand and the messaging behind it. Our new branding is a game changer for the company.”
-- Kevin (CEO, Founder)
The Brand Blueprint articulates the core elements of the Charli AI brand, from target audience and brand character to differentiator and brand purpose. Key pieces of the Blueprint are captured in the new tagline, which highlights Charli's value to enterprises: "Human decisions. Supercharged with AI."
The new Charli AI logo incorporates key pieces of the Brand Blueprint, including the Essence and Brand Character, into a bold and ownable design.
Together with the reimagined logo, the new Charli AI visual identity cements the company's differentiated positioning with a style that's at once confident and approachable—with a nod to the "magic" made possible by the innovative AI technology.