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The Task

Jet Group needed to shift the brand to appeal to end users and drive the corporate acquisition strategy for North America. 


The Shift

We created a new name and brand identity for Jet Group, adding value to all brands in the portfolio and driving a customer-centric mindset across the entire company.


We also worked with the US team to create and execute an Ideal Customer Experience strategy, positioning the company as a leader in safety and productivity.

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Anna-Maria Parente (VP, SureWerx)

“SureWerx USA needed to merge two companies, and create a US presence for our brand. We were grappling with two different cultures, product lines, & ways to go to market.


Redshift got our whole team to think more creatively & connect with our customers in new ways.”

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