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ORDERFUL
Brand Strategy | Brand Identity
The Task
With offices in San Francisco & Vancouver, the Orderful team needed to get their leadership team aligned for growth. They also needed to modernize their brand look & feel to gain market profile among Fortune 100 clients.
The Shift
The new Orderful Brand Identity was tailored to make the brand more approachable, and to show up as a leader in the EDI marketspace.
Once launched, Orderful experienced
76%
Growth in customers
98%
Increase in revenue
Erik Kiser (Founder & CEO, Orderful)
”Redshift helped us get off the ground with our new identity and created high-impact messaging. They also helped us create clarity among the leadership team about who we are and what we are on a mission to do.”
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