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The Task

With offices in San Francisco & Vancouver, the Orderful team needed to get their leadership team aligned for growth. They also needed to modernize their brand look & feel to gain market profile among Fortune 100 clients.

The Shift

The new Orderful Brand Identity was tailored to make the brand more approachable, and to show up as a leader in the EDI marketspace. 


Once launched, Orderful experienced a 76% growth in customers and a 98% increase in revenue. 

Once launched, Orderful experienced


Growth in customers 


Increase in revenue 

Erik Kiser (Founder & CEO, Orderful)

”Redshift helped us get off the ground with our new identity and created high-impact messaging. They also helped us create clarity among the leadership team about who we are and what we are on a mission to do.”

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