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YMCA

Community Services

REDSHIFT SERVICES

Brand Strategy, Go-To Market Campaign

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"The Redshift team helped change perceptions of the YMCA - from being viewed as ‘just another gym & swim’ - to that of an organization deeply committed to building stronger communities.” 

​- Bill Stewart (former CEO, YMCA\Vancouver)

LOCATION

Vancouver

THE CHALLENGE

The YMCA needed to redefine what the brand stood for as they shifted their position to engage a broader community.

THE PROCESS

We developed a new positioning for the YMCA that drove membership and a values led communications strategy. The creative developed was recognized globally within the YMCA community. 

  We have continued to evolve the creative work to drive community engagement and relevance.

Shift your perspective, expand your universe.

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