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YMCA
Community Services
REDSHIFT SERVICES
Brand Strategy, Go-To Market Campaign
LOCATION
Vancouver
"The Redshift team helped change perceptions of the YMCA - from being viewed as ‘just another gym & swim’ - to that of an organization deeply committed to building stronger communities.”
- Bill Stewart (former CEO, YMCA\Vancouver)
THE CHALLENGE
The YMCA needed to redefine what the brand stood for as they shifted their position to engage a broader community.
THE PROCESS
We developed a new positioning for the YMCA that drove membership and a values led communications strategy. The creative developed was recognized globally within the YMCA community.
We have continued to evolve the creative work to drive community engagement and relevance.
Shift your perspective, expand your universe.
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