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AKU
New Vision | Brand Strategy
The Task
Within the highly competitive wellness space it was critical to position Aku to leverage the brand’s authentic differentiation.
The Shift
We worked with the Aku team to uncover a powerful Vision, “To relentlessly re-think and challenge human limitations”. This became the driving force for every aspect of the business - from organizational culture to brand communications.
The brand story became a cornerstone element in securing a funding commitment on Dragon’s Den.
Paul de Jersey, Founder
“The Redshift team enabled us to tell a clearer & bigger story by aligning our team around a new shared vision. They jumped in fully and helped define our look & feel as well as our brand voice. And, they’ve been a true partner in helping us build our market.”
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