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AKU

New Vision | Brand Strategy

The Task

Within the highly competitive wellness space it was critical to position Aku to leverage the brand’s authentic differentiation. 

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The Shift

We worked with the Aku team to uncover a powerful Vision, “To relentlessly re-think and challenge human limitations”.  This became the driving force for every aspect of the business - from organizational culture to brand communications. 

 

The brand story became a cornerstone element in securing a funding commitment on Dragon’s Den.

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Paul de Jersey, Founder

“The Redshift team enabled us to tell a clearer & bigger story by aligning our team around a new shared vision. They jumped in fully and helped define our look & feel as well as our brand voice. And, they’ve been a true partner in helping us build our market.”

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