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New Vision | Brand Strategy

The Task

Within the highly competitive wellness space it was critical to position Aku to leverage the brand’s authentic differentiation. 

Akuspike Brand Photoshoot
Akuspike Brand Photoshoot
Akuspike Brand Photoshoot

The Shift

We worked with the Aku team to uncover a powerful Vision, “To relentlessly re-think and challenge human limitations”.  This became the driving force for every aspect of the business - from organizational culture to brand communications. 


The brand story became a cornerstone element in securing a funding commitment on Dragon’s Den.

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Paul de Jersey, Founder

“The Redshift team enabled us to tell a clearer & bigger story by aligning our team around a new shared vision. They jumped in fully and helped define our look & feel as well as our brand voice. And, they’ve been a true partner in helping us build our market.”

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