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CREATORS OF VANCOUVER
Campaign Concept, Positioning, Creator Coordination and Interviews, Videography, Photography, Social Strategy
Vancouver is so much more than its natural beauty.
And when it comes to the future of technology, innovation, and culture Vancouver is home to diverse Creators across professions and industries.
Frontier technology entrepreneurs and leaders, designers, chefs, musicians, and artists, all of whom are creating the future right here in Vancouver.
We want to share their stories.
We featured Creators of Vancouver at two Frontier Collective events. The first, SXSW Vancouver Day, captivated a diverse and expansive audience that included international, US, and local Vancouver participants. The launch was amplified through social media channels with our partners, and as a result the campaign not only raised widespread interest and awareness but also set a solid foundation for future initiatives.
The second, Collision, drew in over 700 attendees, strategically leveraging the captivating power of the social media leading up to the event. The activation featured the impactful presentation of Creators' videos to a captivated audience, complemented by interactive elements such as stickers with QR codes directing attendees to the campaign's landing page and posters showcasing the Creators' stories. This immersive experience not only heightened brand visibility but also fostered a more personal connection with the audience, leaving a lasting impression.
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