Healthcare Linen Services
Brand Strategy, Strategic Planning, Tagline, Website Design & Development, Photography & Video Asset Development, Internal Culture Initiatives
Ecotex needed to redesign their brand websites and marketing support material to drive business growth in both Canada and the US.
We worked with Ecotex to articulate a bold and competitive brand positioning, as well as a strategic plan. We then developed new websites, corporate videos and marketing materials to help drive Ecotex’s leadership position in North America.
Ecotex is now recognized as the premier Healthcare Linen and Laundry innovator in Canada and in their Western and Southern US markets.
"The Redshift Team really helped us focus our story and show up as leaders across the North American market. With a shift to more emotive storytelling, through photography and communications, our value proposition resonated with all out target groups."
- Randy Bartsch (CEO, Ecotex)