INOVATEC
Inovatec, a leader in auto and power sports finance, needed a strategic agency partner to support sales efforts across Canada and the United States. It was also critical to build a smooth flow between the Inovatec and agency teams, so the partnership could scale with Inovatec's rapid growth.
THE CHALLENGE
Brand Strategy, Visual Identity, Marketing Strategy, Ongoing Marketing Support
Canada, U.S., Serbia
Lending automation software as a service
COMPANY TYPE
LOCATIONS
REDSHIFT SERVICES
9.1M
Media Story Views
52%
Revenue Growth Over 3 Years
+350%
Press Coverage Since 2020
BRAND CLARITY
Brand Blueprint
In 2020, we began our strategy work by taking a close look at Inovatec's sales cycle. Our research showed the need to build greater trust and awareness in the Inovatec brand.
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The Brand Blueprint brought Inovatec's unique credibility and expertise to the fore. And it set the stage for a concerted campaign that helped establish the company as an industry leader.
MARKETING UNITY
Marketing Strategy Sessions
Each quarter, we get together with the Inovatec team for an in-person strategy session. It's a chance to catch up, review progress, map out new opportunities, and plan for the quarter ahead.
Message Map
Serving as a single source of truth for all marketing communications, the Message Map holds all of the key talking points related to the Inovatec brand and products.
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Visual Identity
In 2021, we refreshed Inovatec's visual identity to reinforce its image as a modern, disruptive leader. This included developing a colour system that makes both the Inovatec master brand and each of the key products instantly recognizable.
GROWTH & MOMENTUM
Website
Re-designed in 2023, the Inovatec website brings the Brand Blueprint to life with clear messages and bold visuals that attract prospective clients, partners and future hires.
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Media Relations
The Inovatec brand is continuously reinforced with industry publications and analysts, thanks to a focused campaign by our partners at Parallel Communications.
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Sales & Trade Show Collateral
We maintain a toolkit of key collateral, including sales decks, sell sheets and trade show assets, ready to be deployed at a moment's notice.
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Podcast
Co-produced with Parallel Communications, The Lending Edge podcast puts co-founder and COO Danijela Kovacevic center stage as an industry thought leader.
ONGOING PARTNERSHIP
Over three years, we've seen Inovatec grow, scale and hire an in-house marketing team. Today, our partnership feels closer than ever.
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With shared trust and domain expertise, we're able to respond quickly to new opportunities. And when we're not busy planning for the next big initiative, we can kick back and catch a soccer game together. Go Whitecaps!
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