Kasian
COMPANY TYPE
Architecture, Design & Planning
LOCATION
HQ Vancouver, operates globally
REDSHIFT SERVICES
Brand Strategy, Strategic Planning, Naming, Design & Creative Development
THE CHALLENGE
Kasian was looking to refocus their brand story across all sectors of the business, as well as supporting brand expression of their new Lifescape practice.
PROCESS
We worked with Kasian sectors from across Canada to help express a unified vision for the overall brand. We also worked with the senior leadership team on their strategic planning process and helping to drive brand focused storytelling for each of the sectors.
Specifically, within the Lifescape practice, we named the practice area and created marketing materials to expressed the unique and innovative vision. In addition, we developed a corporate video for the Kasian team to express their new brand focus.
THE OUTCOME
“Working with Redshift Collective has pushed our entire firm to a new level, really articulating what makes us different.”
- Don Kasian (President, Kasian)
