In August of 2019 we took the leap of faith to put our tools & talent to work on our own brand. Our brand why was to connect people to where their food comes from, giving them local sustainable choices. We partnered with our friends in the fishing business and created Mitch’s Catch.
With our design parnter Carter Hales we developed a “seafood market” brand identity that effectively supported both our retail presence at Fisherman’s Wharf and our Ecommerce platform at mitchscatch.com. What’s been most exciting for us is seeing the love people have for our product and the genuine engagement with the brand on our social channels. Plus, launching a business during a global pandemic really pushed us to get creative.