Orderful
THE TASK
With offices in San Francisco & Vancouver, the Orderful team needed to get their leadership team aligned for growth. They also needed to modernize their brand look & feel to gain market profile among Fortune 100 clients.

THE SHIFT
The new Orderful Brand Identity was tailored to make the brand more approachable, and to show up as a leader in the EDI marketspace.
Once launched, Orderful experienced a 76% growth in customers and a 98% increase in revenue.
”Redshift helped us get off the ground with our new identity and created high-impact messaging.
They also helped us create clarity among the leadership team about who we are and what we are on a mission to do.”
- Erik Kiser, Founder & CEO