- Redshift Team
GLOBE AND MAIL - BRAND PERSPECTIVES BY ANDREA SOUTHCOTT
Articles published in Globe and Mail’s Report on Business (National Edition)

Inspiring Creativity
The art and science of maintaining, improving brand image
Want to make a difference? Learn to drive social change
Turbulent times bring creative marketing opportunities
Lessons from the world’s best
There’s power in partnerships for your brand
We still look to TV for those water-cooler moments
Wired for change should be marketers' mantra
Convergence at last: marketers get mobile
How to freshen your brand without wasting dollars
Sharpen the focus again on corporate social responsibility
Lessons in marketing courage from Cannes
In these times, creativity may be your most inspired tool
Even in a recession, it's worth being green
The value of value is the new consumer angle
Tough times need tough thinking from not-for-profits
Difficult times? Be sure to ask the difficult questions
The perils of putting your brand in the hands of others
Trying to build an online community? Don’t get tangled in a Web
