Richmond Auto Mall

Program Launch | Creative Strategy 

The Task

Richmond Auto Mall dealerships are committed to innovation and finding better ways to serve their customers. To deliver a truly exceptional used car buying experience, Redshift worked with the dealerships to create a shared New Used Car Experience.


The Program creates a personalized and welcoming buying experience, offering customers a sense of freedom in their purchase.

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The Launch

We worked with our partners, Dan Nelken, Sara Swallow and Carter Hales, to create an eye-catching brand identity and engaging campaign materials that communicate this sense of freedom.


Campaign materials included: new homepage takeover, program website page, digital marketing assets, TV creative, OOH, bus wrap, all program forms, street banners, dealership posters, training deck and used car program vehicle decals and license plate inserts.

"It was great to see the dealerships showcasing their commitment to the success of the launch of this program."

      - Kirsten Southcott