Richmond Auto Mall
Strategic planning, program development, program launch materials, awareness campaign and new website.
Richmond Auto Mall dealerships are committed to innovation and finding better ways to serve their customers. To deliver a truly exceptional buying experience for used cars, Redshift worked with the dealerships to create alignment around strategy and execution of a shared program to deliver a new used car buying experience to potential buyers.
We worked with our partners, Dan Nelken, Sara Swallow and Carter Hales, on a launch campaign to showcase the sense of freedom that comes from buying a used car at Richmond Auto Mall - as well as creating on site, retail and marketing materials to showcase the “New Used Car Experience” benefits. In addition, Redshift Collective supported development and launch of a new car buying website for Richmond Auto Mall, showcasing BC’s largest used vehicle selection.
Campaign materials included: new homepage takeover, program website page, digital marketing assets, TV creative, OOH, bus wrap, all program forms, street banners, dealership posters, training deck and used car program vehicle decals and license plate inserts.