SureWerx
COMPANY TYPE
Personal Safety Equipment Manufacturers
LOCATION
REDSHIFT SERVICES
Global
Brand Strategy, New Corporate Name, Visual Identity Development in partnership with Carter Hales, Ideal Customer Experience Strategy, Digital Touchpoint Audit & Technology Recommendations
THE CHALLENGE
Jet Group needed to shift the brand to appeal to end users and drive the corporate acquisition strategy for North America.
PROCESS
We created a new name and brand identity for Jet Group, adding value to all brands in the portfolio and driving a customer-centric mindset across the entire company.
We also worked with the US team to create and execute an Ideal Customer Experience strategy, positioning the company as a leader in safety and productivity.
THE OUTCOME
“SureWerx USA needed to merge two companies, and create a US presence for our brand. We were grappling with two different cultures, product lines, & ways to go to market.
Redshift got our whole team to think more creatively & connect with our customers in new ways.
- Anna-Maria Parente (VP, SureWerx)
