Uniglobe Travel
COMPANY TYPE
International Travel Agency
LOCATION
Vancouver, operates globally
REDSHIFT SERVICES
Brand Strategy, Partnered with Carter Hales on Creative Development for New Logo, Website, Brochure and Tagline
BEFORE
AFTER
THE CHALLENGE
Uniglobe Travel International, a global leader in the travel industry wanted to create a refreshed and bold brand identity that effectively represented all areas of their business: corporate, leisure, conferences, events.
PROCESS
In working with the Uniglobe team, we instantly became aware of their deep passion and care for every person they work with and work for. Their travel expertise, product, and service offerings were wide ranging, but we identified a consistent essence across all elements of their business – the desire to help their clients “Travel Well”.
We worked with our design partner, Carter Hales, to create a bold new look for the Uniglobe brand – changing the logo for the first time in 40 years. We also created a “Travel Well” signature as a personal promise to clients. The brand design elements helped modernize and unify the Uniglobe brand, and the new look and feel was executed in a new website, marketing material and retail presence in 60 countries.
THE OUTCOME
“When you’re making significant changes to a brand that hasn’t changed in 40 years, you want to make sure you’ve got it right. The new look is fresh, modern, relevant and impactful…we’re thrilled with the result.”
- Dean Dacko (Regional President, Uniglobe Travel)
