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WILD FIRST
Non-Profit Organization, Community Impact
REDSHIFT SERVICES
Brand Strategy, Tagline, Visual Identity, Marketing Strategy, Content Creation, Media Buying
LOCATION
British Columbia, Canada
"It's amazing working with a partner who is passionate and ready to fight this fight with us. It's such an important time to do this work to preserve our culture, food source and environment. Redshift has done compelling, agile and truly impactful work."
- Karen Wristen (Living Oceans, Wild First)
THE CHALLENGE
Protecting wild Pacific salmon for future generations across BC, Wild First aims to spearhead the removal of open-net pen salmon farms from BC waters with its tagline #endthepens. In 2021, Wild First launched a campaign encouraging people to sign the Wild First Pledge to end open-net pen salmon farming in coastal BC waters and ensure the federal government followed through on it's commitment to transition by 2025.
&
75%
of British Columbians
120+
First Nations
THE RESULTS
Our Wild First Voices campaign aims to amplify the voices of 28 diverse stakeholders, including commercial fishers, First Nations, independent scientists, wilderness tourism operators, chefs supporting wild Pacific salmon, youth and community leaders. See all the voices for putting wild Pacific salmon first.
We have also developed over 50 digital, print and radio advertisements illustrating the detrimental effects of ocean-polluting Atlantic salmon farms and emphasizing what we all have to lose if we lose wild Pacific salmon.
This work has resulted in over 300,000 signed pledges and over 200,000 letters sent to local BC MPs, the Fisheries Minister and the Prime Minister.
are opposed to open-net pen salmon farms in coastal BC waters.
Click to play sound.
Shift your perspective, expand your universe.
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