Becoming Redshift Collective
For the past seven years we’ve been Southcott Strategy. In that time, we’ve worked with over 80 clients, across Canada & the US, helping...
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Our Blog
A window into the minds of the Redshift Collective team.
Sharing what we're interested in and learning about.
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- Oct 10, 2019
- 1 min
CHAIR PROJECT
The Story – Using the iconic white Eames office chair as a blank canvas, we selected artists around the world showcase how they would...
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- Aug 16, 2019
- 2 min
WHAT'S NEW IN THE NEW ECONOMY?
The proverbial wave of technological change brought about by cloud computing, big data analytics, and mobile technology is a critical...
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- Jul 9, 2019
- 2 min
THE MILLENNIAL BUSINESS (RE)MODEL
Millennials are increasingly driving the marketplace towards collaborative economy-driven channels of production and consumption. What’s...
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- Jun 20, 2019
- 3 min
HOW TO: BRAND-DRIVEN STORYTELLING
Short, snappy, and short-lived; — these are the traits of today’s most shared stories. The long form novel and the two-hour feature film...
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- Apr 9, 2019
- 1 min
BEYOND THE BASICS: STORYTELLING AS STRATEGY
While, brand storytelling in the digital era has undergone a seismic shift, there are enduring story elements that will always apply....
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- Jan 25, 2019
- 1 min
GLOBE AND MAIL - BRAND PERSPECTIVES BY ANDREA SOUTHCOTT
Articles published in Globe and Mail’s Report on Business (National Edition) Inspiring Creativity The art and science of maintaining,...
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