Jan 21, 20201 minBecoming Redshift CollectiveFor the past seven years we’ve been Southcott Strategy. In that time, we’ve worked with over 80 clients, across Canada & the US, helping...
Oct 9, 20191 minCHAIR PROJECT The Story – Using the iconic white Eames office chair as a blank canvas, we selected artists around the world showcase how they would...
Aug 15, 20192 minWHAT'S NEW IN THE NEW ECONOMY? The proverbial wave of technological change brought about by cloud computing, big data analytics, and mobile technology is a critical...
Jul 8, 20192 minTHE MILLENNIAL BUSINESS (RE)MODEL Millennials are increasingly driving the marketplace towards collaborative economy-driven channels of production and consumption. What’s...
Jun 19, 20193 minHOW TO: BRAND-DRIVEN STORYTELLING Short, snappy, and short-lived; — these are the traits of today’s most shared stories. The long form novel and the two-hour feature film...
Apr 8, 20191 minBEYOND THE BASICS: STORYTELLING AS STRATEGY While, brand storytelling in the digital era has undergone a seismic shift, there are enduring story elements that will always apply....
Jan 24, 20191 minGLOBE AND MAIL - BRAND PERSPECTIVES BY ANDREA SOUTHCOTT Articles published in Globe and Mail’s Report on Business (National Edition) Inspiring Creativity The art and science of maintaining,...